Download Free eBooks | Bookposts.co.uk


    eBook: For the Win

    Details

    EAN / ISBN
    9781613630228

    Category
    Narratives

    Pages
    148

    Publisher
    Wharton Digital Press

    Published

    Share this page


    For the Win (eBook)

    Take your business to the next level—for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

    * All information about the books on this website is intended solely for information purposes. They are neither complete nor do they represent a recommendation or solicitation of the respective books . A legal claim on buying the books at the displayed price does not exist. The purchase of an eBook is possible only in designated shops. The sitter Inflation in percent is calculated from the last price change of a respective books.

    Price

    8.99£

    iTunes
    iBooks
    8.99 £
    Stand: 30.06.2017

    International

    8.89 €
    Stand: 20.04.2015

    Other eBooks